I saw the job post by goFLUENT on Jobstreet and they’re looking for SEO Specialist for their website. Reading the SEO task need to implement and job requirements, I’m interested to apply for the said job. Task includes Full analysis of the website, keyword research, recommendations to become SEO compliant, onpage optimization and offpage optimization.
I’ll do a self challenge, I’ll try to rank on some of their keywords and let’s see if I can be able to land on page 1 or top 3 on Google search. I want to reiterate that this is a challenge, so if ever they already hired an SEO Specialist I’ll still continue.
To give some background about GoFLUENT Philippines, It was founded in 2000, and is the European leader in English distance learning.They are present in eleven countries, with training activity in all continents of the world. They have over 400 native English speakers who are based in the United States, Canada, and the Philippines, and more than 2,000 corporate clients worldwide.
I know this post was very short and I’ll make updates about the challenge. ( I’ll insert my favorite image )
Process outsourcing has become one of the major booming industries in the world economy. Knowledge process outsourcing (KPO) and business process outsourcing (BPO) are to name a few which are growing at a rapid pace in the various corners of the world. The world has experienced a wonderful rise in the outsourcing business since the last decade. India and China were the leading countries in this business, while outsourcing in the Philippines is gaining more popularity over the last few years. Philippines with a population of almost 90 million are suddenly experiencing a spurt in this business outsourcing process in the recent years.
Not only the voice calling, appointment setting services and data entry jobs, the Philippines has seen a wonderful growth in the field of web design, engineering, animation industry, software development, legal services, medical industry and many more. It is now taking a lead over India and China at a much larger pace. Many esteemed and prestigious organizations are selecting their destination of outsourcing in the Philippines. The fortune 500 companies like Convergys are concentrating on the Philippines for the expansion of the process outsourcing by increasing the work force and the technological and infrastructural advancements to a large extent. Due to this the Philippines is now experiencing a wonderful progress in its economy and the growth is quite rapid yet stable.
Why the Philippines is experiencing a boom in the outsourcing business?
The highest proficiency of the English language, the growing knowledge about the western business scenario, the abundance of the resources, wonderful lifestyle and business friendly economy are the major reasons for growing outsourcing in the Philippines. The accent of the people of the Philippines and their familiarity with the American English has given them the opportunity to go ahead in this business. The major drawback of India and China is their accent and unfamiliarity with the American English and idioms. Thus, this has provided a wonderful edge to the Philippines. The salary structure and the wages in the Philippines are also slightly higher. Also the literacy rate of the Filipino is quite high. All these factors coupled with their hardworking and dedicated working attitude has led to the development of the outsourcing in the Philippines so phenomenal.
Impact of the rising outsourcing business over the Filipinos:
Records and statistics say that the outsourcing business has resulted in a remarkable growth in the GDP of the nation which in turn has helped to improve the economy of the Philippines. Also, a lot of job opportunities have mushroomed coupled with a wonderful advancement in the science and technology. The nation has experienced a wonderful rise in the infrastructural development thereby improving the standard of living of the people there. The large group of highly motivated and educated work force who is influencing the outsourcing in the Philippines to grow at an exponential rate are also on a rise thereby improvising the working environment and living standard of the nation thereby steering the country to progress.
Over the years, the Philippines has become one of the leading global hub of the outsourcing business in the world. And the high quality resource the country has is providing a wonderful opportunity for profit maximization and economic progress.
The internet on these days provides a different market place. But there are some qualifications, steps and needs which one should meet to become successful in the World Wide Web. Due to tough competition, tackling of website and tools, promotion and various SEO practices, specialist advice is that hiring a SEO specialist in the Philippines may be the right choice to win the competition.
Obtaining good website traffic is essential factor for the site to get noticed among more people. Most of the people who is beginning with the little blog or website can perform this themselves. There are some websites that may need a plenty of action due to heavy competition. This is why hiring SEO specialist in the Philippines who is talented and skilled on how to develop rankings in the popular search engines may be useful. A website sometimes may or may not need huge amount of money to create. It will show you want a investment for it and become seen for the World Wide Web.
Business will expect a return of beginning capital on the site which they set up. It is also the reason why SEO is vital to every business. You can save plenty of time to aware of various and ins and outs of the best SEO process. Most of the SEO specialist in the Philippines will understand what requirements to be performed for the site to rank good in the popular search engines. You will also able to save some amount of money on hiring a SEO specialist. There are experts online who provides freelance services. You may choose your option whether to look for the freelance service or you can do it by yourself, you can be able to save money though getting the site to the higher place.
If the process is fast to make the people to notice your website, there are lots of chances to get higher traffic. Most of the SEO specialist in the Philippines is not afraid to ask you for the good tools available to get higher rank. Along with these tools, they will also share good suggestion or recommendation on how the site will win the rank in the search engines. These SEO specialists are the experienced to make your site to get higher ranks in the search engines. The most important benefit when you hiring an SEO specialist are that you can be able to relax and concentrate on other side of your business operation.
Racing to the higher rankings is not an easy job. Internet success with depend on lot of variables like the concept, design, the goods or service and ranking of the site in the search engines. Obtaining an SEO specialist in the Philippines who is convenient in marketing, promoting and ranking a site will assist you and your company to become successful in the market. There are some factors to be considered while choosing the SEO specialist like experience, his previous projects, reputation etc. If the specialist ready to give you all the details what you need, then you can assure that he can do his best according to your wish.
Nowadays, affiliate marketing is becoming popular and getting more followers, particularly those who are into online marketing. However, it is not that easy to engage in affiliate marketing, especially for beginners. This is the reason why there are many affiliate programs available making this marketing strategy changed. Obviously, not all programs are designed efficiently and can provide good results. On the other hand, there is a new affiliate program that was introduced recently that is the CPA network.
CPA Network is also called as Cost Per Action or Cost Per Acquisition Network. This affiliate marketing program is proven to be the efficient marketing strategy. It is more practical to use the CPA as compared to other networking or marketing campaign that require payment for every click on the link or business icon. Today, most individuals and companies throughout the world are using the CPA Network for their businesses. The concept of this networking program is that you can earn money once you bring in customer to the company.
On the other hand, there are still many people asking about the profitability potentials of CPA Network. Most studies testify that this affiliate program is highly profitable and an effective marketing strategy. This strategy works best for companies seeking networks and the company that is setting up the network.
Another question is on how an individual or company profit from CPA Network. Actually, earning money from this network is a lot easier as long as you know the basics. The first thing to do is set up your website and you can try tying up online with CPA Network. There are many networks that you can choose from the internet. All you have to do is bring the internet users to their landing pages. Once the user has filled out the membership form and submits it to the site, it would mean money to you.
Tying up with publishers and advertisers is the easiest way to bring money to the Network. The advertiser will pay the Network every time they bring in new clients. In order to make huge amount of money from networking, all you have to do is to reach as many people as you can generate more sign ups. Every sign up would make you money. As mentioned earlier, there are lots of CPA networks available and make sure to choose the best one.
Top 10 CPA Networks
NeverBlueADs
This CPA Network offers 24 program levels that the user can use for promotion. The users should pay $25 for a monthly fee in order to take advantage with the benefits of this program. There are different ways to promote the leads such as through web ads, pay per click and email.
AzoogleAds
Marketers have the opportunity to promote by using more than 300 affiliate programs offered by AzoogleAds. The interface is similar to the web 2.0 that is ideal in generating different types of reports. However, the monthly fee is higher for about $50 through checks. This CPA network is perfect for those involved in international publishers.
COPEAC
Affiliates using this CPA network have the chance of earning up to 2% commission by referring other marketers. Likewise, the marketer can also use techniques for Cost per Sale or Cost per Acquisition in promoting available offers included in the program. The monthly fee is $100 through checks or wire transfer.
MaxBounty
This is one of the reliable affiliate networks that can help in promoting your products. This can be used as long as the marketer has its own website. International publishers are also allowed in marketing programs. The minimum pay is $50 but may increase for those working with this CPA network.
Affiliate Future
This is a popular network based in England but international publishers are welcome to join. However, most of the programs offered by this network are also available to other networks available in the market. That is why there is a tendency that an affiliate would conclude that this is less authentic than the others.
OffersQuest
This CPA network has the ability to provide real-time reports about the leads and commissions of the affiliates. Though the network offers only 100 programs but many affiliate marketers are using it. On the other hand only those affiliates who own complete website and publishing English materials are allowed to join. Likewise, no visitor activity should be done on the affiliate’s website. The monthly fee is $20 to its affiliates.
DirectLeads
Aside from networking, this CPA network also offers Pay per Click and Cost per Lead to its affiliates. Likewise, the affiliate can also receive paid commission for referrals to other marketers. The disadvantage of this network is that they pay their affiliates after two month amounting to $20.
ModernClick
ModernClick ensures affiliates to be on the top of the game. The affiliates can make use of direct marketing tools that other network do not have. A minimum of $20 payoff is given to affiliates for every referral and commission. The good thing about this network is that they are using preventive measures to oppose deceptive commission seekers. Likewise, workers in this network are provided with the most efficient and latest tracking tools.
Hydra Network
This network is paying its affiliates based on a fixed commission according to the action generated such as Cost per Sale or Cost per Lead. There are numerous programs available that affiliate marketers can use in promoting products. The payments are made through PayPal, check deposits and direct transfer every 15 days. They also offer rewards to deserving marketers in order to motivate them. The reward can be in the form of merchandise or gift coupon.
RocketProfit
This network offers Cost per Lead program and the affiliate can receive $25 minimum threshold every 15 days through wire transfer or PayPal.
Engaging in CPA network is ideal for those who have the guts to take risks in affiliate marketing. Likewise, affiliate marketers should be diligent and hardworking in obtaining leads in order to make huge amount of money from every actions taken.
Partnering with various internet marketing companies will enable you to not only increase your online visibility, but boost your sales and customer base. Experienced and skilled online marketing experts will provide you with the much needed expertise in:
Link building.
Search engine optimization.
Internet revenue optimization.
The services provided by top internet marketing companies will aid you in increasing your ranking in SERPs (Search Engine Result Pages) and eventually your bottom line. The blog or e-commerce site used by your company is the gateway to endless business prospects online. Optimized blogs and websites should not be hard to find by searching through Google, Yahoo, MSN or Bing. Internet marketing companies will generally aid you in designing and structuring your blog or e-commerce site in such a manner that it is search engine friendly.
What You Need to Know
Before looking at some of the top internet marketing companies of 2012, let’s first of all look at some of the things that you need familiarize yourself with when searching for the best online marketing company to work with.
The strategies used in SEO (Search Engine Optimization) keep changing by the day. The changes are usually occasioned by the alterations that are usually made to the algorithms used by search engines. Consequently, it is important to hire a top internet marketing company that is abreast with the current and previous changes in search engine algorithms. By doing so, you will be preventing your blog or e-commerce site from being penalized as a result of using black hat SEO strategies.
So what benchmark should you use when looking for experienced and skilled SEO expert? Listed below, are some of the factors that you ought to keep in mind when shopping for top internet marketing companies:
Traffic Generation: Generating targeted traffic is the key reason for searching for SEO experts. Search engine optimization entails more than just keyword optimization. The task also entails keyword research, off-page optimization, link building as well as copyrighting. A reputable SEO expert should also be able to audit and assess a client’s site so as to discover ways of enhancing its visibility plus profitability.
Revenue Optimization: The reason you are in the online business is to earn profits. Therefore, it is essential that SEO expert has the ability to boost your income streams. One of the essential services that you need to look for when searching for top internet marketing companies is revenue optimization. Examples of revenue optimization strategies that a good SEO expert should provide you with include PPC adverts through PPC Management, affiliate marketing, mobile marketing as well as contextual search ads. Do not forget to ask if the online marketing company has the capacity to build and strengthen your brand as this is also essential in boosting your revenue collection.
Advertising and Performance: Online marketing companies use a lot of resources so as to ensure that you have met your goals and objectives. Examples of strategies that are usually employed by internet marketing companies while trying to build a strong and reputable brand include:
Brand design.
Brand management.
Reputation management.
As such, it is important that you select an online marketing company that can provide your performance reporting. The only way through which you can know whether you are making positive steps is by determining if the current strategies being employed by an online marketing company are working.
Customer Training: Given that SEO strategies are constantly changing, it is important that the internet marketing company that you have selected also train you on how to adapt to these changes. Consumer education entails being provided with materials and resources that can assist you in learning more about SEO such as educational blogs, tutorials, articles, newsletters and eBooks.
Customer Support: Lastly, you need to look at the type of customer support services provided by the top internet marketing companies you are planning to hire. If your company is spending thousands of in generating targeted traffic to your site, it is important that the online marketing company that is responsive to your company’s requirements. For instance, the company should be able to offer you 24 hour customer support through email, phone and live chat. The online company should also try its level best to make available common support information on its official website.
Top Online Marketing Companies
Now that we have looked at the benefits of hiring top marketing companies and the criteria to use when searching for reputable online marketing companies, let’s now look at some of the top internet marketing companies 2012:
The company provides a wide range of online marketing strategies at an affordable cost. If you are a small or startup business that is looking for a reputable online marketing company that can provide you with top SEO strategies, consider using SEOMOZ. Some of the SEO services offered by the company include, but not limited to:
Online campaigns.
Social media marketing.
Keyword tracking.
Update: “SEOmoz doesn’t provide consulting, but our friends at Distilled still do. Rock on!” -SEOMoz
This award winning internet company has been known for offering small and medium sized businesses cutting-edge SEO strategies that enable them to compete at the highest level. The SEO solutions provided by the company are not one-size-fits-all but are custom-made to suit every company’s needs. Some of the services provided by the company include, but not limited to:
The other internet marketing company if you own a small or startup online business is the Social Engine. The company offers its clients with wide varieties of social media application programs that function in enabling the businesses to develop their own customized online communities. As such, online businesses that have used the services of this company have been able to not only build customer loyalty, but develop socially engaging brands. The search engine optimization services provided by this internet marketing company include, but not limited to:
Use of social engine tools to increase traffic to your website.
Use of social media applications to build customized online communities.
If your website or your client’s have been hit by Google Penguin Update, I guess this is your reaction! LOL. Here’s a funny overdub of this video, please watch this:
Telemarketing is a known and widely used marketing strategy for promoting goods and services, setting appointments, generating leads, gathering information for business organizations regardless of size and sector over the telephone. It is not simply making or answering phone calls to and from consumers respectively. Rather, it is about representing another business or industry adhering to specific campaign specs and metrics as it tries to convince the clientele base to patronize the company’s products and services. Image Credit to Dreamstime.com
According to Facts and Figures on Telemarketing by Chron.com
Geography
Telemarketing occurs in every state of the United States, as well as Puerto Rico and the District of Columbia (Washington, D.C.). According to DOL statistics, telemarketing is found in almost 2,000 communities spread out across the country. Telemarketing centers seem to primarily operate in small towns, but are as common as local banks, restaurants, hardware stores and fire stations.
Outbound telemarketing has gained its importance as it is being used to entice a company’s customer base – both existing and new clients – about new and exciting company offerings. The telemarketing company takes the initiative to call the consumers – business (B2B) or residential (B2C) – to make appointments, to solicit and take orders, to update and verify information or to simply introduce the company/business and its products and services. Outbound telemarketing makes the sales force’s work easier. The outbound telemarketers serve as openers who provide accurate information to get the interest of the consumers. Albeit the controversies, outbound telemarketing continues to flourish as an effective sales tool.
On the other hand, inbound telemarketing has begun to be a popular type of telemarketing service. The customer initiates the call to respond to advertisements, to process an order, to inquire on new promotions or to complain about a poor service or defective product. Inbound telemarketing provides real and absolutely superb customer experience to consumers by keeping them well-informed and satisfied. The inbound telemarketers are courteous and patient enough to address all customer issues and concerns including processing their orders, answering inquiries, and providing solutions to their problems. Image Credit to BusinessBeanstalk.com
Another type of telemarketing services is appointment setting. Appointment setting may be business to business(B2B) or business to consumer(B2C). Business to business appointment setting service usually caters to small to medium sized companies who wished to target the market of large corporations and introduce their goods and services. The most common type of business organizations who utilized B2B appointment setting services of reputable telemarketing companies are those offering printing services, accounting and payroll systems, credit card machines, cleaning services, etc. Business to consumer appointment setting service is widely used by companies offering cleaning and maintenance services for air conditioning units, dryer vents, carpets, etc. Business organizations engaged in financial services are also targeting the residential home owners to offer debt consolidation, mortgage refinancing and the like.
Telemarketing is a service itself delivered to the existing customers and new prospects of a particular business firm. When a telemarketing service is properly carried out, it becomes beneficial to both the business organization and its customer base. Professional and skilled telemarketers are able to efficiently perform their tasks that may not easily be done and available through other marketing techniques. Telemarketers can readily provide answers to customers’ questions as they educate them with their options while gaining their commitment and increasing the possibility of closing the deal. They are trained to keep the customer satisfied. Telemarketers are more efficient than other marketing strategies because these telemarketers are more personal in representing the company’s products and services. They take time to understand and absorb all information about the business organization they represent to ensure that customers are not mislead and only facts are disseminated properly to the company’s customer base. Most business organizations prefer to get the telemarketing services of reputable telemarketing companies because of its long term effect on their business’ profitability.
Outsourcing telemarketing services proves to be less costly in terms of training and development of sales personnel, utilization of physical resources i.e. workspace, telephone, and time consumed in personally visiting the company’s prospects. In telemarketing, it takes only day or two to train telemarketers before they hit the call floor. Telemarketing service makes use of the telephone to conduct business which gives the telemarketers ample time to handle objections properly and respond accurately to inquiries.
Telemarketing as a service helps business owners generate new business by increasing sales, gathering and updating customer base information and improving customer service. Telemarketing as an industry has rapidly grown because it is significantly cost-effective. A single telemarketer can reach many potential clients than a salesperson hitting the road and introducing the goods and services personally. Companies who venture on this type of business continue to grow in numbers making telemarketing service an industry on its own helping all other organizations regardless of their size and sector in achieving their target return of investments or even exceeding it. Like other industries, it is bound by certain rules and regulations that it strictly follows to ensure profitability and stability of its market. Telemarketing has developed new technological means to allow the service and the industry to catch up to the new technological era. Most telemarketing companies have started to use predictive dialers doubling calls made and relatively increasing chances of catching a live person.
Through the years, telemarketing has indeed developed both as a service and an industry itself because of its complexity and flexibility. It has thrived to be an essential tool in providing excellent marketing and customer service outsourcing experience to consumers utilized by most business organizations. It has offered a wide array of services that suit the different needs of various companies from small scale industries to large corporations. With its different types and forms of execution, it has become the most sought after marketing and sales technique for almost all major business entities seeking to increase profits while reducing expenses especially those directly engaged in advertising and sales.
You have limited budget and need to buy a car maybe you’ll use the car for business or you just feel like having your own car. Whatever your reason may be for buying a used car , you will definitely need some tips so you can make a good choice. Today, we’ll give you some pointers that can help you along. Okay let’s start!
1. Plan and set your budget. Okay let’s face it, let’s be real, we have limited budget (It’s obvious that we decided to buy used cars, make sense? ).First we should set our budget, setting your budget will narrow down our choices to what we can afford. Having a planned budget on the money to shell out lessens the risk of overspending and avoiding car prices that are beyond your budget.
According to HintsandThings.com, “…Get your finance in place before choosing your car, this saves time as you know exactly which vehicles you can or cannot afford.”
2. Know your preferred car brand and model. Knowing what car brand you want to buy will give you more time and focus on your research which in turn will help you make the best to purchase. After choosing what brand you want to buy, choose the car model? According to ConsumerReports.org, here’s their BEST and WORST used cars:
“Models built by Toyota and Honda dominate the list once again, and many of the best used vehicles are from Asian manufacturers. But high-quality vehicles are available from domestic and European automakers as well.”
You can also check this article by BBC.CO.UK - Japanese cars are ‘most reliable’ used car brands in UK. Used Hondas are the most reliable of all, according to the survey.
3. Check out the car body. Check out the car body. Here’s a great trick on how to know if a car has undergone repair from Yahoo Car News:
“….Here’s one trick to know if a car has undergone some serious repairing or repainting: Place a magnet on the vehicle’s body.
“It should cling to it fast if the vehicle is still in its original form,” Liberio explains. Otherwise, let’s just say nothing beats the value of a second-hand car that’s “never been touched.””
Check also the paint job of the car; if there are rusts spots, dents, or scratches.
4. Check the engine. Inspect the car’s engine condition, checks for leaks and corrosion, and other unusual marks . These are indications that the car was poorly taken care of or that the car hasn’t been properly maintained. It’s also a good idea to have an experienced car mechanic with you to physically check the car engine and give you expert diagnosis about the prospects of the car. Check also the car’s belts and hoses for cracks.
5. Check the trunk of the car. Look for signs of wear and tear, look for rusts, cracks or holes on it.
6. Check the upholstery and seats. Check the upholstery and seats. Physically check for tears, any rips, stains, or other type of damage.
7. Check the Air conditioning. Check if the air conditioning is functioning well.
8. Listen to the engine. The buyer should be keen with details like these. In general, the less unusual and noisy the engine sounds, the better the car’s condition.
9. Check tires, timing belts, and brakes. Tire should be worn evenly. Check the four tires and the spare. Uneven wear on treads suggests steering, tracking, or suspension problems. Inspect the timing belts for cracks and broken teeth.
Here’s a video from Youtube on how to check breaks: “Audi RS 6 (brake and speed test 0-300)”
10. Test Drive. Before making final decision on whether to buy the car or not, the buyer should have a test drive to find out the car’s condition during driving.
After the car has passed your inspection and before making an offer, you should check the chassis number, the car’s registration, the receipts and other related documentation. I know there are more ideas out there on making the best buying decisions when it comes to second hand cars so feel free to email me at joseph(at)otepsphere(dot)com for your own suggestions and tips and if you think this article needs more information. If you find it useful, please share! Thanks